by Lacey Pfalz
Last updated: 10:55 AM ET, Tue February 11, 2025
The world’s largest independent hotel brand, Preferred Hotels & Resorts, has launched a new Travel Advisor Portal with a host of tools and resources for advisors to research, book and manage reservations for clients.
Travel advisors can easily register for the Travel Advisor Portal online. Once registered, they’ll be able to easily book and track reservations, check on their commissions, provide exclusive offers for their clients and send agency affiliated client-facing materials, including confirmations. Advisors can also track their sales metrics in the “My Insights” section.
The benefits of Preferred's Travel Advisor Portal. (Photo Credit: Preferred Hotels & Resorts)
There’s also a large base for travel advisors to learn about Preferred’s loyalty program, collections, sustainability initiatives and more. Preferred Platinum travel advisors will also have an exclusive feature called Small Social Group Requests for immediate confirmation of availability and rates for bookings up to 15 rooms with no meeting space required.
“We are proud to present this exciting new tool, which underscores our commitment to supporting the travel advisor community and enhancing their ability to provide the most unique and unforgettable travel experiences to their clients,” said Cheryl Williams, Chief Revenue Officer for Preferred Travel Group.
“We believe this innovative platform will streamline their workflow, making it easier to do business with us by simplifying the process of optimizing all that Preferred Hotels & Resorts has to offer – and ultimately drive greater success for their businesses," Williams continued.
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